Optometrists & Aesthetic located in Jenison, MI

Are you thinking about getting a new pair of eyeglasses? Does your child need their first pair of glasses? Lifetime Eyecare in Jenison, Michigan, offers a collection of eyeglass frames with a full range of styles from the top names in eyewear fashion and beyond. Allen Smith, OD and Nicole Gdowski, OD will prescribe your RX then match you with an optician to help you find the ideal pair of eyeglasses that suit your lifestyle and budget. And with an onsite lab, you can start wearing your new glasses faster than you might expect. Find out more by calling today or booking a consultation online.

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Eye Glasses

Lifetime Eyecare has been fitting our patients in frames since 1972 years. We’ve been here through the changing styles and fads, and we continue to invest in the styles that YOU want. Focusing on curating a collection that spans across different price points and styles, Lifetime Eyecare specializes in finding the right frame for you.

Our buyer works directly with top eyewear brands and designers to create a diverse selection of designer eyeglasses and sunglasses that complements our specific patient base. Our opticians are experts at finding frames that make you feel more like YOU, while also maximizing the performance of the lenses.

To learn more about the frame brands we carry, click HERE


In addition to providing you with the most stylish frames, Lifetime Eyecare is passionate about bringing you the newest technology in lenses. Our doctors work closely with the opticians to create solutions for patients eyewear needs and we are now able to edge lenses here in our office to get you into your new lenses even faster than before!

Our goal is to exceed your expectations for patient care and give you the best vision as possible through designing your new lenses around your lifestyle needs.

In our lens design process, we use only the products that we have personally tested and thoroughly researched. Once lenses have been added into our lens formulary, we continually test them and revisit our options to ensure that we are offering the highest quality at the lowest price for our patients.

Digital Lenses

Sometimes known as HD or “digital lenses,” The word “digital” in “digital lenses” refers the to the process of how these lenses are created. All of the lenses we use will be either back sided or double sided digital, as we believe the precision provided by digital surfacing enhances the users visual acuity and comfort.

While digital lenses are a great option for single vision prescriptions (nearsighted or farsighted), they do even more for progressive lens wearers. Digital progressive lenses offer a 40% wider field of vision, and with an improved transition between reading and distance zones, they make it a lot easier to get used to progressives.

Progressive Lenses

Progressive lenses have become a staple of the eyewear industry since they were introduced in the 1950s. Since their invention, progressive lens technology has skyrocketed and so has the number of progressive lens options on the market. Every progressive lens has three basic areas of the lens: distance, intermediate (arm’s length) and near (reading). The three distances are blended together without a line creating seamless and natural vision from far to near.

We use digital progressive lenses that have added benefits such as intermediate distance booster, protection from blue light emissions and a smooth transition from far to near. New progressive wearers also get some expert dispense counseling and take-home information to help them get used to seeing the world through their new lenses.

No Glare Lenses

No Glare lenses (also known as Anti-Reflective lenses) improve vision, reduce eye strain and makes the lenses look less obvious. These benefits are due to the ability of no glare lens to virtually eliminate reflections from the front and back surfaces of the lenses. With reflections gone, more light passes through the lenses to optimize visual acuity with fewer distractions (especially at night), and the lenses look nearly invisible — which enhances the appearance by drawing more attention to the wearer’s eyes and helping them make better “eye contact” with others.

Blue Light Protection

Blue light is part of the visible light spectrum, which comes from both the sun and artificial light sources like digital screens and fluorescent lights. This type of light gets absorbed deep in the eye, making it potentially harmful to long-term vision. We take our duty to protect your eyes very seriously, and this includes protecting our patients from overexposure to blue light.

All of our lenses either have a built-in blue blocking shield or options to increase protection through adding in Transitions, Crizal Prevencia, Eyezen or other options.


Sunglasses are essential for protecting your eyes from harmful ultraviolet (UV) rays. These rays can burn and damage the tissues of your eyes, just like the sun can burn and damage your skin. UV rays exposure can have both short-term and long-term effects.

There are two types of UV rays:
Ultraviolet-A (UVA) – the most prevalent type of light rays, present all year round
Ultraviolet-B (UVB) – less prevalent but stronger than UVA rays

It is important to wear sunglasses in every season because both types of damaging UV rays are present all year round. High-quality lenses can protect you from up to 95% of exposure to harmful UV rays, and prevent common eye disorders associated with sun exposure.

UV ray exposure of your eyes significantly increases your risk for conditions, such as:

  • Macular degeneration
  • Cataracts
  • Glaucoma
  • Skin cancer of the skin around the eye
  • Pterygium, abnormal growth on the eye related to UV rays and wind

The optical team at Lifetime Eyecare is constantly updating their inventory in order to offer the most up-to-date frames, lenses, and protective technology. And with their onsite lab, you can have your prescription sunglasses ready fast.

For your own pair of prescription glasses, call or schedule an appointment with Lifetime Eyecare.